Aquarabia – “Min El Aqua?”

Aquarabia – “Min El Aqua?” Ramadan Campaign

Turning Rides into Recipes

The Challenge

During Ramadan, Aquarabia needed to stay culturally relevant and engaging, moving beyond traditional park communication to create something participatory and shareable.

Our Approach

We flipped the expected.
Instead of showcasing rides, we translated them into something unexpected: food.
“Min El Aqua?” became a content-led platform where every ride transforms into a recipe inspired by its energy, movement, and character.
• Built a culturally relevant Ramadan content idea rooted in participation
• Designed a format that merges entertainment with user-generated content
• Positioned Aquarabia as an experience you can recreate, not just visit

Execution

The campaign came to life through episodic, social-first content:
• A series of themed cooking challenges inspired by park rides
• Influencer-led kickoff to introduce the concept
• Audience participation mechanics (recreate, share, win)
• Always-on content driving engagement and visibility

Impact

Aquarabia shifted from destination to conversation, driving high engagement through participation and extending the brand experience beyond the park.